Social Media Marketing / Publicity
ADM Freshmen Orientation 2017
The School of Art, Design and Media Freshmen Orientation is an annual event organised by the ADM Student Club that aims to foster bonding amongst students enrolling in ADM's Bachelor of Fine Arts programme in the new academic year. Through the FO programme, it is hoped that students will be informed about and be equipped with the necessary knowledge for their academic and student life in ADM as well as the University.
Set in the dystopian City of Neodo (or Neo-Edo), publicity for the camp rolled out three months prior and employed strategies such as video trailers, direct mailers and an extensive social media campaign.
{"items":["47550ec6-12b1-4f83-9251-c0d03835b5cf","7df5efd3-9d34-4897-b647-c8c145c84811","06cb5a6b-f42f-4efa-aa83-5e15fb771303","de4915f9-c851-4612-ad25-d5e251e1468d","b6928464-4184-417c-8d37-52460cf8825f","ce5138b4-c2fb-4ecf-9c1f-fb9019cf4ea2","b21f557a-0639-42f7-8942-de6f244e084d","c5d92d37-dbf1-4e05-a4cc-8b141ec3d6a4","b7692bb1-3c80-49ed-bdcd-b5466591563d","73beeb94-5196-4f26-959b-0f88393a707d"],"styles":{"groupSize":3,"showArrows":true,"cubeImages":false,"cubeType":"fit","cubeRatio":1,"isVertical":false,"gallerySize":70,"collageAmount":0.8,"collageDensity":0.2,"groupTypes":"1,2h,2v,3t,3b,3l,3r","oneRow":false,"imageMargin":10,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"left","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"onClick","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":true,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"0|bottom|1|fit|false|0|true","allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"flex-start","galleryVerticalAlign":"flex-start","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(33,33,33,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(33,33,33,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(33,33,33,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(232,230,230,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":0,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_14","value":"rgba(110,110,110,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"arial","preset":"Heading-S","editorKey":"font_6","size":30,"fontStyleParam":true,"displayName":"Small Heading","value":"normal normal normal 30px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"helvetica-w01-light","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"displayName":"Paragraph 2","value":"normal normal normal 22px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(33,33,33,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(33,33,33,1)"},"loadMoreButtonFont":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"normal normal normal 22px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(33,33,33,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(33,33,33,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"responsive":false,"targetItemSize":850,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":0,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":500,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1000,"galleryHeight":500,"scrollBase":0}}