Social Media Marketing / Publicity

ADM Freshmen Orientation 2017


The School of Art, Design and Media Freshmen Orientation is an annual event organised by the ADM Student Club that aims to foster bonding amongst students enrolling in ADM's Bachelor of Fine Arts programme in the new academic year. Through the FO programme, it is hoped that students will be informed about and be equipped with the necessary knowledge for their academic and student life in ADM as well as the University.

Set in the dystopian City of Neodo (or Neo-Edo), publicity for the camp rolled out three months prior and employed strategies such as video trailers, direct mailers and an extensive social media campaign.